When consumer confidence is low it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
Tom NoffsingerApril 6, 2026
As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…
Tom NoffsingerMarch 20, 2026
I missed a sales opportunity a few weeks ago. Why? Because I didn’t ask the right question. The prospective client explained that another firm’s proposal…
Tom NoffsingerMarch 16, 2026
Practice makes permanent Perfect practice makes perfect Saying a phrase often doesn't make it true. Take the old adage, "Practice makes perfect." While it's accurate…
Tom NoffsingerMarch 8, 2026
Social media is a powerful tool to reach your customer base. Whether you want to keep existing customers engaged or attract new ones, an effective…
Tom NoffsingerFebruary 28, 2026
Years ago, a sales coach taught me to have an agenda for every meeting. More specifically, the reverse: no meetings without an agenda. It’s a…
Tom NoffsingerFebruary 23, 2026
(Presenting that Deck, Making the Phone Call, etc.) Sending an email is easy. Sending an effective email takes more thought, starting with the intention -…
Tom NoffsingerFebruary 16, 2026
This week, I have a story to share from a prospective client meeting. We recently presented a proposal and recommendations to a professional services firm…
Tom NoffsingerFebruary 9, 2026
Last week, we posed the question: Do you have a marketing vendor or partner? This week, we take a deeper dive into how to choose…
Tom NoffsingerFebruary 2, 2026