One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerApril 28, 2025
When consumer confidence is declining, it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
Tom NoffsingerApril 11, 2025
There’s an old saying that everything looks like a nail when you have a hammer. That adage is too often true when developing a new…
Tom NoffsingerApril 4, 2025
We're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…
Tom NoffsingerMarch 28, 2025
As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…
Tom NoffsingerMarch 24, 2025
Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter drawing to a close, now is the time to spring…
Tom NoffsingerMarch 17, 2025
Practice doesn't make perfect Perfect practice makes perfect Just because a phrase gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes…
Tom NoffsingerMarch 3, 2025
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…
Tom NoffsingerFebruary 21, 2025
It’s no secret that an effective marketing strategy brings in new customers, encourages repeat business, and helps retain existing customers. Many business owners don’t realize…
Tom NoffsingerFebruary 17, 2025