In a competitive market, building trust and strong relationships is essential for long-term success. It's not just about making transactions - it’s about creating lasting…
Tom NoffsingerJanuary 5, 2026
Have you ever wondered what to say to someone who claims you are more expensive than a competitor? Here’s a story and a lesson I…
Tom NoffsingerDecember 1, 2025
In any business, several metrics give the management team a quick look at how various departments and operations are doing. Commonly known as KPIs or…
Tom NoffsingerNovember 16, 2025
If you regularly write blog articles, website content, or email marketing copy, this copy-paste tip is for you. Many content writers develop their drafts in…
Tom NoffsingerNovember 3, 2025
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 26, 2025
We recently gave a referral to a competitor. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerOctober 19, 2025
Once you’ve won the sale, it’s time to overcome, or better yet, prevent, challenges in the customer relationship. These come in several forms, such as…
Tom NoffsingerOctober 13, 2025
In the 1992 movie Glengarry Glen Ross, a new sales manager preaches the ABCs of sales: Always Be Closing. This message is frequently repeated in…
Tom NoffsingerSeptember 28, 2025
Several years ago, I did some change management consulting and needed to find a way to identify potential issues on the project team. I also…
Tom NoffsingerSeptember 22, 2025