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    All Posts By

    Tom Noffsinger

    Turning Challenges Into OpportunitiesWeekly Thought

    Turning Challenges into Opportunities

    How do you turn a challenge into an opportunity? In remote Southern Utah it's hard to imagine encountering someone standing in the middle of the…
    Tom NoffsingerMay 7, 2025
    Weekly Thought

    Five Ways Your Website is Not a Field of Dreams

    The 1989 movie Field of Dreams generated a quote that has spanned a generation. Often misquoted as, “If you build it, they will come,” the…
    Tom NoffsingerMay 2, 2025
    Note taking tipsBlogSales & MarketingWeekly Thought

    Tips for Meeting Notes

    One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
    Tom NoffsingerApril 28, 2025
    PMax Perils - A Warning To Digital Advertisers_Title_4-22-2025_900_600Digital AdvertisingWeekly Thought

    Pmax Perils – A Warning for Digital Advertisers

    If you’re advertising on Google, you’ve probably been encouraged to try Performance Max (Pmax) - one of the more recent Google Ads tools designed to…
    Tom NoffsingerApril 18, 2025
    Marketing Messages and Consumer ConfidenceWeekly Thought

    Marketing Messages and Consumer Confidence

    When consumer confidence is declining, it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
    Tom NoffsingerApril 11, 2025
    Choosing the right CMSWebsiteWebsite DevelopmentWeekly Thought

    Choosing the Right Website CMS

    There’s an old saying that everything looks like a nail when you have a hammer. That adage is too often true when developing a new…
    Tom NoffsingerApril 4, 2025
    Maximize the Value of ImpressionsDigital AdvertisingWeekly Thought

    Maximize the Value of Impressions

    We're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…
    Tom NoffsingerMarch 28, 2025
    Is perfection costing you money?Weekly Thought

    Is Perfection Costing You Money?

    As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…
    Tom NoffsingerMarch 24, 2025
    Spring Clean Your Marketing PlanBlogPlanningSales & MarketingWeekly Thought

    Spring Cleaning Your Marketing Plan

    Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter drawing to a close, now is the time to spring…
    Tom NoffsingerMarch 17, 2025
    Perfect Practice Makes PerfectBlogBusiness OwnersSales & MarketingWeekly Thought

    Perfect Practice Makes Perfect

    Practice doesn't make perfect Perfect practice makes perfect Just because a phrase gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes…
    Tom NoffsingerMarch 3, 2025
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