When consumer confidence is declining, it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
We're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…
Practice doesn't make perfect Perfect practice makes perfect Just because a phrase gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes…
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…
It’s no secret that an effective marketing strategy brings in new customers, encourages repeat business, and helps retain existing customers. Many business owners don’t realize…