One of the challenges businesses face is how to stand out from the crowd and attract new customers. Finding an edge that makes a difference…
Tom NoffsingerJune 24, 2024
If you have a service business that serves multiple communities, it’s easy to assume the market is the same. After all, you sell to people…
Tom NoffsingerJune 10, 2024
In sales it’s easy to mistake an indication of commitment as a closed deal. Someone saying they’d like to move forward with your product or…
Tom NoffsingerJune 3, 2024
Business growth is good, right? Not always. If you’ve ever seen the television show Shark Tank, you’ve probably noticed that many entrepreneurs go on the…
Tom NoffsingerMay 26, 2024
One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerMay 17, 2024
Several years ago, a longtime business friend referred R2R Marketing to a company CEO, describing us as small but mighty. That resonated with us AND…
Tom NoffsingerMay 13, 2024
Business is hard enough when everyone has a shared vision and is working toward a set of common goals. Good teams make it easier. Great…
Tom NoffsingerMay 6, 2024
Good marketing and advertising are a blend of art and science. They combine the art of creative messaging, which inspires people to take action, with…
Tom NoffsingerApril 29, 2024
If you're involved in sales and marketing, your calendar is one of the most powerful tools available for improving results. When used well, a calendar…
Tom NoffsingerApril 22, 2024