Tom Noffsinger

This week, I have a story to share from a prospective client meeting. We recently presented a proposal and recommendations to a professional services firm…

Last week, we posed the question: Do you have a marketing vendor or partner? This week, we take a deeper dive into how to choose…

When you hire a marketing firm you can choose a vendor or a partner. What's the difference? A vendor provides a service with limited regard…

In a competitive market, building trust and strong relationships is essential for long-term success. It's not just about making transactions - it’s about creating lasting…

Have you ever wondered what to say to someone who claims you are more expensive than a competitor? Here’s a story and a lesson I…

In any business, several metrics give the management team a quick look at how various departments and operations are doing. Commonly known as KPIs or…

If you regularly write blog articles, website content, or email marketing copy, this copy-paste tip is for you. Many content writers develop their drafts in…