Digital AdvertisingWeekly Thought Pmax Perils – A Warning for Digital AdvertisersIf you’re advertising on Google, you’ve probably been encouraged to try Performance Max (Pmax) - one of the more recent Google Ads tools designed to…Tom NoffsingerApril 18, 2025
Digital AdvertisingWeekly Thought Maximize the Value of ImpressionsWe're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…Tom NoffsingerMarch 28, 2025
