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    Food for thought

    Why Are You In BusinessFood for thoughtWeekly Thought

    Why Are YOU in Business?

    If you are an entrepreneur or business owner, there’s a reason why you are in business. It may be that you want to be your…
    Tom NoffsingerOctober 21, 2024
    Say No to the GoodFood for thoughtWeekly Thought

    Say No to Good Things

    The biggest misses the R2R team has made over the years have usually come from prioritizing new revenue over fit. There have been cultural differences,…
    Tom NoffsingerJuly 15, 2024
    Well designed marketing message featured imageBlogFood for thoughtWeekly Thought

    The Key to Well-Designed Marketing Messages

    Lifestyle magazines are full of photoshoots where every element is meticulously styled. The throw pillows bring out the wall trim's color accents. The rug is…
    Tom NoffsingerApril 8, 2024
    Food for thoughtWeekly Thought

    Anger Doesn’t Serve Success

    A customer doesn’t pay their bill and ignores your attempts to contact them. An employee doesn’t show up for an important day of work and…
    Tom NoffsingerFebruary 14, 2022
    Food for thoughtWeekly Thought

    The Efficiency of Trust

    One key ingredient in R2R’s secret sauce is trust. We trust one another to do our jobs well, and that makes us extremely efficient. One…
    Tom NoffsingerOctober 4, 2021
    Food for thoughtWeekly Thought

    Make Me Feel Important

    Mary Kay Ash, founder of Mary Kay Cosmetics, gave this advice: “Pretend that every single person you meet has a sign around his or her…
    Tom NoffsingerSeptember 3, 2021
    EmployeesFood for thoughtWeekly Thought

    A Good Employee Experience Leads to a Good Customer Experience

    Whether you’re hiring a contractor, speaking to customer support, or ordering food in a restaurant, it’s nice to deal with confident and happy people. That’s…
    Tom NoffsingerJuly 26, 2021
    BlogFood for thoughtWeekly Thought

    Appreciate the competition. It’s healthy for your business.

    Although competitors may appear threatening, competition is actually very healthy for your business. The benefits come in many forms, including innovation, pricing and expertise. Here…
    Tom NoffsingerJuly 2, 2021

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