We’ve all been there. You start shopping for something online, and 30 minutes later you’re so far down the rabbit hole of options that you…
Tom NoffsingerMarch 30, 2026
Practice makes permanent Perfect practice makes perfect Saying a phrase often doesn't make it true. Take the old adage, "Practice makes perfect." While it's accurate…
Tom NoffsingerMarch 8, 2026
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 26, 2025
We recently gave a referral to a competitor. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerOctober 19, 2025
In sales it’s easy to mistake an indication of commitment as a closed deal. Someone saying they’d like to move forward with your product or…
Tom NoffsingerAugust 11, 2025
One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerJuly 18, 2025
Good marketing and advertising are a blend of art and science. They combine the art of creative messaging, which inspires people to take action, with…
Tom NoffsingerJuly 14, 2025
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJune 21, 2025
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerApril 28, 2025