Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 25, 2024
What separates you from your competition? This tip is for you if one of your differentiators is knowledge and expertise. Let’s start with a story……
Tom NoffsingerAugust 30, 2024
A tenet of the R2R Marketing approach is to reduce or eliminate barriers that interfere with an opportunity moving forward to its logical conclusion. For…
Tom NoffsingerAugust 16, 2024
In the movies, and maybe real life, when there is a kidnapping or hostage situation, the negotiators ask for proof of life - something to…
Tom NoffsingerAugust 12, 2024
For many people, when asked what they’re up to in a business setting, it’s a natural reaction to say, “I’m busy” or “I’m keeping busy.”…
Tom NoffsingerAugust 2, 2024
One of the biggest growth opportunities for salespeople and the company overall comes when you don’t make a sale. It’s easy to feel defensive or…
Tom NoffsingerJuly 22, 2024
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJuly 8, 2024
In sales it’s easy to mistake an indication of commitment as a closed deal. Someone saying they’d like to move forward with your product or…
Tom NoffsingerJune 3, 2024
One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerMay 17, 2024