One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJuly 8, 2024
One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerMay 17, 2024
Business is hard enough when everyone has a shared vision and is working toward a set of common goals. Good teams make it easier. Great…
Tom NoffsingerMay 6, 2024
Good marketing and advertising are a blend of art and science. They combine the art of creative messaging, which inspires people to take action, with…
Tom NoffsingerApril 29, 2024
If you're involved in sales and marketing, your calendar is one of the most powerful tools available for improving results. When used well, a calendar…
Tom NoffsingerApril 22, 2024
Years ago, a client told me his best salesperson simply worked the phone more often and more consistently than anyone else. “He makes 200 calls…
Tom NoffsingerApril 15, 2024
We love effective content marketing - it’s a core part of our secret sauce and the R2R three-touchpoints approach. However, content marketing is a vague…
Tom NoffsingerDecember 22, 2023
When your company is growing through acquisitions there are several options for strategic marketing. R2R has developed specialized expertise as the marketing team for equity-owned…
Tom NoffsingerNovember 20, 2023
Supporting business acquisitions is a much smoother process when digital assets are fully documented and verified during the due diligence and closing process. Unfortunately, this…
Tom NoffsingerNovember 17, 2023