Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea.…
Tom NoffsingerAugust 1, 2022
We’ve all been there. You start shopping for something online, and 30 minutes later you’re so far down the rabbit hole of options that you…
Tom NoffsingerDecember 6, 2021
The holidays are upon us, and no matter your industry, holiday marketing can be very rewarding for your business. Here are two key tips to…
Tom NoffsingerNovember 15, 2021
When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email…
Tom NoffsingerMay 3, 2021
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a…
Tom NoffsingerMarch 22, 2021
It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross.…
Tom NoffsingerMarch 1, 2021
If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from…
Tom NoffsingerFebruary 8, 2021
The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021