Any sports coach has a plan for game day. Great coaches have plan variations to address likely scenarios, and to handle the unexpected. Great salespeople…
Tom NoffsingerSeptember 14, 2026
Today’s Weekly Thought is inspired by an email from Tyler Gardner. Tyler has over six million followers online thanks to his humorous, no-nonsense communication style…
Tom NoffsingerAugust 31, 2026
There’s an old adage that if you have to explain your message, you’ve already lost. That is particularly true today when consumers are constantly assaulted…
Tom NoffsingerAugust 24, 2026
Good marketing is the combination of the right message reaching the right people at the right time to inspire the right actions. There’s another piece…
Tom NoffsingerAugust 17, 2026
Today's Weekly Thought is courtesy of longtime business friend and productivity Coach Casey Moore. Casey's eTips are short, effective reads with an actionable idea that…
Tom NoffsingerAugust 10, 2026
Several years ago, a longtime business friend referred R2R Marketing to a company CEO, describing us as "small but mighty." That resonated with us AND…
Tom NoffsingerAugust 3, 2026
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerAugust 2, 2026
Choosing Culture and Fit Over Profit by Tom Noffsinger I said "no" to my own proposal recently, after nearly two months of meetings, presentations and…
Tom NoffsingerJuly 27, 2026
One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerJuly 13, 2026