In a competitive market, building trust and strong relationships is essential for long-term success. It's not just about making transactions - it’s about creating lasting…
Tom NoffsingerJanuary 5, 2026
It's December 8th and people are already asking, "Are you ready for Christmas?" My answer this year is, "No, I'm enjoying the season." The holidays…
Janelle ClarkeDecember 8, 2025
Have you ever wondered what to say to someone who claims you are more expensive than a competitor? Here’s a story and a lesson I…
Tom NoffsingerDecember 1, 2025
In any business, several metrics give the management team a quick look at how various departments and operations are doing. Commonly known as KPIs or…
Tom NoffsingerNovember 16, 2025
If you regularly write blog articles, website content, or email marketing copy, this copy-paste tip is for you. Many content writers develop their drafts in…
Tom NoffsingerNovember 3, 2025
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 26, 2025
We recently gave a referral to a competitor. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerOctober 19, 2025
Once you’ve won the sale, it’s time to overcome, or better yet, prevent, challenges in the customer relationship. These come in several forms, such as…
Tom NoffsingerOctober 13, 2025
My elementary school held an annual magazine drive. I still remember the lady - the same lady every year - who would set up in…
Janelle ClarkeOctober 6, 2025