A few weeks ago, we wrote about the importance of turning data into knowledge. For us, that happens at the intersection of performance metrics and…
Tom NoffsingerJanuary 6, 2025
As marketers, we know that every detail matters when creating a campaign. From visuals to copy, each element is carefully crafted to resonate with the…
Tom NoffsingerDecember 16, 2024
Accurate reporting is a critical component of an effective marketing strategy because it ensures the best possible return on the investments of time and money.…
Tom NoffsingerDecember 9, 2024
Have you ever wondered what to say to someone who claims you are more expensive than a competitor? Here’s a story and a lesson I…
Tom NoffsingerDecember 2, 2024
This time of year, we like to take a few minutes, pause, take a deep breath, and reflect on all the things for which we…
Tom NoffsingerNovember 25, 2024
About a year ago, I shared that I made a mistake. We were busy, and generating the Weekly Thought article and video felt like an…
Tom NoffsingerNovember 18, 2024
In any business, several metrics give the management team a quick look at how various departments and operations are doing. Commonly known as KPIs or…
Tom NoffsingerNovember 11, 2024
If you regularly write blog articles, website content, or email marketing copy, this copy-paste tip is for you. Many content writers develop their drafts in…
Tom NoffsingerNovember 4, 2024
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 25, 2024