We're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…
Tom NoffsingerMarch 28, 2025
Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter drawing to a close, now is the time to spring…
Tom NoffsingerMarch 17, 2025
We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually…
Janelle ClarkeMarch 10, 2025
Practice doesn't make perfect Perfect practice makes perfect Just because a phrase gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes…
Tom NoffsingerMarch 3, 2025
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…
Tom NoffsingerFebruary 21, 2025
It’s no secret that an effective marketing strategy brings in new customers, encourages repeat business, and helps retain existing customers. Many business owners don’t realize…
Tom NoffsingerFebruary 17, 2025
Like it or not, cultivating reviews is an essential part of an online marketing strategy. Countless studies show that customers look at reviews before purchasing,…
Tom NoffsingerFebruary 10, 2025
Especially if you have someone managing it If you are responsible for your company’s website, you are most likely mainly focused on the content, SEO,…
Tom NoffsingerFebruary 3, 2025
If we are becoming frustrated with AI, why would we want to continue our involvement as marketers? Last week I opened my Gmail inbox and…
Taylor NoffsingerJanuary 27, 2025