Weekly Thought

Years ago, a sales coach taught me to have an agenda for every meeting. More specifically, the reverse: no meetings without an agenda. It’s a…

(Presenting that Deck, Making the Phone Call, etc.) Sending an email is easy. Sending an effective email takes more thought, starting with the intention -…

This week, I have a story to share from a prospective client meeting. We recently presented a proposal and recommendations to a professional services firm…

Last week, we posed the question: Do you have a marketing vendor or partner? This week, we take a deeper dive into how to choose…

When you hire a marketing firm you can choose a vendor or a partner. What's the difference? A vendor provides a service with limited regard…

In a competitive market, building trust and strong relationships is essential for long-term success. It's not just about making transactions - it’s about creating lasting…

It's December 8th and people are already asking, "Are you ready for Christmas?" My answer this year is, "No, I'm enjoying the season." The holidays…

Have you ever wondered what to say to someone who claims you are more expensive than a competitor? Here’s a story and a lesson I…