Years ago, a client told me his best salesperson simply worked the phone more often and more consistently than anyone else. “He makes 200 calls…
Tom NoffsingerApril 15, 2024
Online reviews are an important part of a successful marketing strategy, yet many businesses overlook the importance of responding to reviews. It can be daunting…
Tom NoffsingerApril 1, 2024
The old adage “What gets measured gets done” usually references managing employees and teams, but it holds true for sales efforts, too. Specifically for highlighting…
Tom NoffsingerMarch 25, 2024
One of the most cost-effective methods for acquiring new clients is referrals from trusted sources. The challenge is how do you effectively ask for a…
Tom NoffsingerMarch 18, 2024
March 19th is the first day of spring, and this is the perfect time to give your marketing messages a spring cleaning. Unlike a deep…
Tom NoffsingerMarch 11, 2024
Anyone in sales and marketing knows that people don’t want to be sold to. Consumers appreciate having the time and space to learn about products…
Tom NoffsingerMarch 4, 2024
One of the most important things we do for our growing and thriving level clients is to schedule and hold regular monthly marketing meetings. These…
Tom NoffsingerFebruary 26, 2024
One of the questions we revisit with our clients on a regular basis is, “Why are we posting on social media?” Of course, we have…
Tom NoffsingerFebruary 19, 2024
All client relationships end at some point. Sometimes, it’s your choice, but most often, it is the customer who is ready to move on. The…
Tom NoffsingerFebruary 12, 2024