The 1989 movie Field of Dreams generated a quote that has spanned a generation. Often misquoted as, “If you build it, they will come,” the…
Tom NoffsingerMay 10, 2026
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
There’s an old saying that everything looks like a nail when you have a hammer. That adage is too often true when developing a new…
Tom NoffsingerMay 4, 2026
What does your company do? Hopefully, that’s an easy question for you to answer, but is it clear to your employees, vendors, and customers? Would…
Janelle ClarkeApril 24, 2026
It's easy to focus on the clicks when evaluating digital ad campaigns, but doing so misses a key benefit - brand visibility. There is tremendous…
Tom NoffsingerApril 17, 2026
When consumer confidence is low it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
Tom NoffsingerApril 6, 2026
We’ve all been there. You start shopping for something online, and 30 minutes later you’re so far down the rabbit hole of options that you…
Tom NoffsingerMarch 30, 2026
As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…
Tom NoffsingerMarch 20, 2026
I missed a sales opportunity a few weeks ago. Why? Because I didn’t ask the right question. The prospective client explained that another firm’s proposal…
Tom NoffsingerMarch 16, 2026
It’s no secret that an effective marketing strategy brings in new customers, encourages repeat business, and helps retain existing customers. Many business owners don’t realize…
Tom NoffsingerMarch 12, 2026