How do you turn a challenge into an opportunity? In remote Southern Utah it's hard to imagine encountering someone standing in the middle of the…
Tom NoffsingerMay 7, 2025
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
The 1989 movie Field of Dreams generated a quote that has spanned a generation. Often misquoted as, “If you build it, they will come,” the…
Tom NoffsingerMay 2, 2025
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerApril 28, 2025
If you’re advertising on Google, you’ve probably been encouraged to try Performance Max (Pmax) - one of the more recent Google Ads tools designed to…
Tom NoffsingerApril 18, 2025
When consumer confidence is declining, it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
Tom NoffsingerApril 11, 2025
There’s an old saying that everything looks like a nail when you have a hammer. That adage is too often true when developing a new…
Tom NoffsingerApril 4, 2025
We're all guilty of reporting on conversion numbers like they're the only thing that matters. That’s just wrong! Remember those old-school ads? TV, billboards, radio?…
Tom NoffsingerMarch 28, 2025
As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…
Tom NoffsingerMarch 24, 2025
Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter drawing to a close, now is the time to spring…
Tom NoffsingerMarch 17, 2025