One of the biggest mistakes salespeople make is giving up too soon. Whether it’s an inbound lead who isn’t answering the phone, a referral that…
Tom NoffsingerJuly 13, 2026
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
Good marketing is a blend of art and science. It combines the art of creative messaging, which inspires people to take action, with the science…
Tom NoffsingerJuly 6, 2026
Effective networking is not easy. Those who are good make it look natural and effortless, stemming from lots of practice and refinement. The best networkers…
Tom NoffsingerJune 29, 2026
There are so many things that get in the way of effective communication - the noise and clutter we have to break through to make…
Tom NoffsingerJune 22, 2026
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJune 15, 2026
How do you turn a challenge into an opportunity? In remote Southern Utah it's hard to imagine encountering someone standing in the middle of the…
Tom NoffsingerJune 8, 2026
When customers have a good service experience, they might tell one person. When they have a bad experience, they are more likely to share the…
R2R MarketingJune 1, 2026
A customer doesn’t pay their bill and ignores your attempts to contact them. An employee doesn’t show up for an important day of work and…
Tom NoffsingerMay 22, 2026
In a sales call, or any meeting for that matter, it’s important to recognize that those in attendance likely have different reasons for being there.…
Tom NoffsingerMay 18, 2026