What separates you from your competition? This tip is for you if one of your differentiators is knowledge and expertise. Let’s start with a story……
Tom NoffsingerAugust 30, 2024
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
There’s an old adage that if you have to explain your message, you’ve already lost. That is particularly true today when consumers are constantly assaulted…
Tom NoffsingerAugust 25, 2024
A tenet of the R2R Marketing approach is to reduce or eliminate barriers that interfere with an opportunity moving forward to its logical conclusion. For…
Tom NoffsingerAugust 16, 2024
In the movies, and maybe real life, when there is a kidnapping or hostage situation, the negotiators ask for proof of life - something to…
Tom NoffsingerAugust 12, 2024
For many people, when asked what they’re up to in a business setting, it’s a natural reaction to say, “I’m busy” or “I’m keeping busy.”…
Tom NoffsingerAugust 2, 2024
You should never pay for a website. If all you need is a basic website, you can set up a free site through several services…
Tom NoffsingerJuly 29, 2024
One of the biggest growth opportunities for salespeople and the company overall comes when you don’t make a sale. It’s easy to feel defensive or…
Tom NoffsingerJuly 22, 2024
The biggest misses the R2R team has made over the years have usually come from prioritizing new revenue over fit. There have been cultural differences,…
Tom NoffsingerJuly 15, 2024
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJuly 8, 2024