The R2R Blog

When consumer confidence is low it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…

As the French writer Voltaire is said to have penned, "The best is the enemy of the good." Business owners want to provide the best…

Years ago, a sales coach taught me to have an agenda for every meeting. More specifically, the reverse: no meetings without an agenda. It’s a…

(Presenting that Deck, Making the Phone Call, etc.) Sending an email is easy. Sending an effective email takes more thought, starting with the intention -…

This week, I have a story to share from a prospective client meeting. We recently presented a proposal and recommendations to a professional services firm…