The fourth quarter has just started and the end of the year will be here before you know it. If you haven’t revisited your goals…
Tom NoffsingerOctober 4, 2024
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
I gave a referral to a competitor recently. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerSeptember 30, 2024
Several years ago, I did some change management consulting and needed to find a way to identify potential issues on the project team. I also…
Tom NoffsingerSeptember 19, 2024
In the 1992 movie Glengarry Glen Ross, a new sales manager preaches the ABCs of sales: Always Be Closing. This message is frequently repeated in…
Tom NoffsingerSeptember 16, 2024
Any sports coach has a plan for game day. Great coaches have plan variations to address likely scenarios, and to handle the unexpected. Great salespeople…
Tom NoffsingerSeptember 9, 2024
What separates you from your competition? This tip is for you if one of your differentiators is knowledge and expertise. Let’s start with a story……
Tom NoffsingerAugust 30, 2024
There’s an old adage that if you have to explain your message, you’ve already lost. That is particularly true today when consumers are constantly assaulted…
Tom NoffsingerAugust 25, 2024
A tenet of the R2R Marketing approach is to reduce or eliminate barriers that interfere with an opportunity moving forward to its logical conclusion. For…
Tom NoffsingerAugust 16, 2024
In the movies, and maybe real life, when there is a kidnapping or hostage situation, the negotiators ask for proof of life - something to…
Tom NoffsingerAugust 12, 2024