If you regularly write blog articles, website content, or email marketing copy, this copy-paste tip is for you. Many content writers develop their drafts in…
Tom NoffsingerNovember 4, 2024
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 25, 2024
If you are an entrepreneur or business owner, there’s a reason why you are in business. It may be that you want to be your…
Tom NoffsingerOctober 21, 2024
One of the litmus tests we use with marketing messages is how unique they are compared to the competition. We’ll ask ourselves, “Could you change…
Tom NoffsingerOctober 14, 2024
The fourth quarter has just started and the end of the year will be here before you know it. If you haven’t revisited your goals…
Tom NoffsingerOctober 4, 2024
I gave a referral to a competitor recently. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerSeptember 30, 2024
Several years ago, I did some change management consulting and needed to find a way to identify potential issues on the project team. I also…
Tom NoffsingerSeptember 19, 2024
In the 1992 movie Glengarry Glen Ross, a new sales manager preaches the ABCs of sales: Always Be Closing. This message is frequently repeated in…
Tom NoffsingerSeptember 16, 2024
Any sports coach has a plan for game day. Great coaches have plan variations to address likely scenarios, and to handle the unexpected. Great salespeople…
Tom NoffsingerSeptember 9, 2024