When customers have a good service experience, they might tell one person. When they have a bad experience, they are more likely to share the…
R2R MarketingJune 1, 2026
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
A customer doesn’t pay their bill and ignores your attempts to contact them. An employee doesn’t show up for an important day of work and…
Tom NoffsingerMay 22, 2026
In a sales call, or any meeting for that matter, it’s important to recognize that those in attendance likely have different reasons for being there.…
Tom NoffsingerMay 18, 2026
The 1989 movie Field of Dreams generated a quote that has spanned a generation. Often misquoted as, “If you build it, they will come,” the…
Tom NoffsingerMay 10, 2026
There’s an old saying that everything looks like a nail when you have a hammer. That adage is too often true when developing a new…
Tom NoffsingerMay 4, 2026
What does your company do? Hopefully, that’s an easy question for you to answer, but is it clear to your employees, vendors, and customers? Would…
Janelle ClarkeApril 24, 2026
It's easy to focus on the clicks when evaluating digital ad campaigns, but doing so misses a key benefit - brand visibility. There is tremendous…
Tom NoffsingerApril 17, 2026
When consumer confidence is low it’s time to reevaluate your marketing strategy and messages. Potential customers have different needs when they are facing economic uncertainty,…
Tom NoffsingerApril 6, 2026
We’ve all been there. You start shopping for something online, and 30 minutes later you’re so far down the rabbit hole of options that you…
Tom NoffsingerMarch 30, 2026