Strategy and Execution

Digital advertising agency A great digital advertising strategy is a blend of art and science (or heart and head if you prefer). The goal is to create compelling ads that fit your brand messaging, combined with targeted placement, to ensure that ads are served to customers who need your products or services and are ready to act.

Pay-per-click (PPC) campaigns don’t work with a “set it and forget it” approach. They must be continually and methodically tested, adjusted, and optimized to get the best results and return on advertising dollars.

Whether it’s a complex search campaign that targets many product categories, a display image ad campaign that encourages brand awareness, or a remarketing campaign that advertises exclusively to visitors who didn’t take a desired action, R2R Marketing can help. We use a combination of approaches to get the best possible results, utilizing Google, Bing, LinkedIn, Meta, YouTube, TikTok, programmatic, OTT, and publisher-specific run-on-site efforts.

We do the heavy lifting and make it easy for you to focus on serving customers. Our one-stop-shop approach includes designing and launching effective campaign strategies, campaign management, ad account audits, and consulting. We also meet with clients monthly to review performance, get feedback on lead quality, and discuss recommended strategic and tactical updates.

We want you to be confident that the money you dedicate to online advertising is a worthy investment. We ensure that by combining the art of advertising, the science of technology, rigorous testing, and stellar customer service, you have that confidence.

R2R Digital Ad Services Include:

Account Creation & Management

If you want to get to the next level with your online advertising but don’t know where to start, you’re in the right place. We will discuss your business objectives, budget, customer profiles and what makes YOUR company different from competitors. Once we develop an intelligent strategy, the team gets to work on implementation:

  • Google AdWords Search, Display, LSA, YouTube, and Remarketing campaigns. We write and design the ads, optimize the account based on your budget, and monitor/make changes weekly as the online market adjusts. As a certified Google Partner, we stay in touch with Google and get personalized attention for our client accounts.
  • Social Campaigns. Paid ads on social media platforms (Meta, LinkedIn, TikTok, etc.) work to reach people who fit the profile of your potential customer. Paid social media advertising allows us to target users of a specific age range, interest categories, industries, job titles, and similar demographics, depending on the channel.
  • Landing Pages. After writing or designing the perfect compelling ads to drive users to your website, we focus on creating or updating landing pages that resonate with customers and cause them to act. We analyze the data and leverage our knowledge, finding ways to improve results continually.
  • Rigorous Conversion Tracking. Time and time again, potential clients come to us concerned about whether their ad campaigns are getting quality results. They may have reports that show impressions and clicks but no clear way to attribute leads and sales to specific marketing efforts. We make it a priority to stay accountable for your ad spend. We do this by tracking as many lead sources as possible, including using dynamic phone number insertion and UTM codes. Our ideal scenario is that you know how every caller found your business, and together, we can identify and monitor lead and customer acquisition costs by source.  The name of the game is results and full transparency.

Account Audits and PPC Consulting

Sometimes, it helps to get an outside perspective. This is especially true with paid advertising. If you aren’t getting ideal results, let us take a look. If you are currently managing your paid ads internally, our PPC team will comb through every detail of the account, offer comprehensive written recommendations and meet with your team to share our findings. Is a third party handling your PPC? We’re happy to examine the account and offer our insights.

Call R2R at (757) 482-3492 today or contact us online to learn more about our advertising services.

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