Your Best Employee

Website Design and Maintenance Agency Treat your website as if it is your best employee. It’s the only one working 24/7, greeting every potential customer and providing the first impression for your business. When done well, your website is dressed to impress and communicates the perfect message to your ideal customer. It educates, provides resources, and helps sell your products and services. In the case of e-commerce, it handles the sales process and communicates about shipping and order status.

A great website is a blend of form and function, blending the art of great design and creativity with the science of SEO and messages that convert visitors to customers. It speaks to your target audience “where they are”, and is designed to look good and let people easily find what they need, whether they are browsing on a phone, tablet, laptop or desktop.

Each business has unique needs, so we develop websites customized for each client, with specific goals in mind and measures put in place to monitor results. We rarely build one-and-done websites. Instead, we take care of ongoing technical maintenance, SEO updates, and continual content additions and tweaks based on metrics and client sales team feedback. We manage that best employee on your behalf, putting our expertise and experience to work for you.

The Process

Websites are a collaborative effort, with the R2R team handling the heavy lifting with your input and feedback.

PLAN

We ask a lot of questions about your business, your target audience, the questions they ask, and your products and services. We’ll review your overall marketing goals, messaging and “voice.” We develop the strategy and an implementation plan with deliverables and timelines.

DESIGN

We’ll send you professional design mock-ups of our vision for your site and walk you through them. In some cases we may design a sample home page for your review to better show dynamic elements. You share feedback and once we’ve nailed the overall look and feel of the site, we start building it.

Develop

We take care of the details – the copywriting (no AI content – it’s all custom to your audience), images and the coding that makes it all work seamlessly. When it’s ready to review we’ll share a fully-functional draft version of your site with you to make sure you love it and that it will resonate with your target audiences.

Launch

Once we finalized the site with any edits, image changes and final tweaks, we test all the functionality and make sure the mobile version is optimized for small screens. We then finalize the SEO and make it live! We also install analytics software and conversion tracking to measure performance.

Next Steps

Start the conversation with the R2R Marketing team – we’ll ask questions about your business, your goals and your marketing strategy. Then, if it’s a good fit, we’ll analyze your current site and develop a proposal to implement our recommendations. Get in touch online today or call 757-482-3492.

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